Sunday, May 24, 2026·GrowthThe Investor
Distribution beats product.
“A mediocre product with a great channel will out-earn a great product no one can find.”
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Why this matters
Founders obsess over product. Markets reward distribution. If you cannot answer how customers will discover and choose you repeatedly, the product quality barely matters.
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Try this today
List the three channels where your customers already concentrate their attention.
Founder question
Which distribution channel do you understand better than anyone else?
GrowthThe Investor
Distribution beats product.
“A mediocre product with a great channel will out-earn a great product no one can find.”
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