Sunday, May 24, 2026·Idea ValidationThe Investor
Watch what people do with their wallets.
“Existing spending is the cleanest signal of real demand.”
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Why this matters
If customers already pay for an inferior solution, you have proof that the budget exists. If nobody is paying for anything similar, you may have to create the category, which is expensive.
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Try this today
List every product, service, or workaround your target customer currently buys to solve this problem.
Founder question
What budget line item could your product replace or expand?
Idea ValidationThe Investor
Watch what people do with their wallets.
“Existing spending is the cleanest signal of real demand.”
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