Sunday, May 24, 2026·Strategy
Choose a problem you can stand for years.
“Markets reward stubbornness more than brilliance.”
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Why this matters
Most meaningful businesses take far longer than founders expect. Picking a problem you genuinely care about is the closest thing to insurance against burnout.
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Try this today
Write down why you would still want to work on this problem with no audience, funding, or applause.
Founder question
Will this problem still feel important in five years, even if it is hard?
Strategy
Choose a problem you can stand for years.
“Markets reward stubbornness more than brilliance.”
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