Sunday, May 24, 2026·StrategyThe Craftsman
Quality is a positioning choice.
“Not every business should be premium. But every business should pick a side.”
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Why this matters
Middle-of-the-road products struggle. Customers either want the cheapest, the easiest, the most premium, or the most specialized. Choose deliberately.
Ad space · 300 × 250
Try this today
Describe your product in one sentence that excludes at least one customer segment.
Founder question
What are you willing to be worst at?
StrategyThe Craftsman
Quality is a positioning choice.
“Not every business should be premium. But every business should pick a side.”
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