Sunday, May 24, 2026·StrategyThe Craftsman
Niche down until it hurts.
“If your customer description fits a stadium, it is too vague to sell to.”
Ad space · 728 × 90
Why this matters
Broad targeting makes your messaging weak and your product unfocused. Tight niches make you specific, referable, and dominant in a defensible corner.
Ad space · 300 × 250
Try this today
Rewrite your target customer until you can name three real people who fit.
Founder question
Who would feel like your product was made just for them?
StrategyThe Craftsman
Niche down until it hurts.
“If your customer description fits a stadium, it is too vague to sell to.”
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