Sunday, May 24, 2026·FailureThe Craftsman
Most failure is silent.
“Customers rarely complain. They just stop showing up.”
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Why this matters
Churn is often invisible until it is fatal. Building lightweight ways to hear from departing customers is one of the highest-leverage habits a founder can build.
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Try this today
Email the last three customers who went quiet and ask one honest question.
Founder question
Who left recently, and do you actually know why?
FailureThe Craftsman
Most failure is silent.
“Customers rarely complain. They just stop showing up.”
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