Sunday, May 24, 2026·Idea ValidationThe Craftsman
Build the demo before the product.
“A clickable mockup with real customer interviews is worth a hundred sprints.”
Ad space · 728 × 90
Why this matters
Demos let customers react to something specific. They expose confusion, missing features, and weak value props long before engineering cost piles up.
Ad space · 300 × 250
Try this today
Make a one-screen mockup of your product and show it to three potential customers today.
Founder question
What would a customer say if they saw your product for the first time, with no explanation?
Idea ValidationThe Craftsman
Build the demo before the product.
“A clickable mockup with real customer interviews is worth a hundred sprints.”
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