Sunday, May 24, 2026·Customer DiscoveryThe Seller
Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
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Why this matters
Opinions are cheap. Past behavior is better evidence. When someone describes what they actually did, you learn about urgency, alternatives, budget, and constraints.
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Try this today
Replace 'Would you use this?' with 'Tell me about the last time this happened.'
Founder question
What behavior would prove that this problem matters?
Customer DiscoveryThe Seller
Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
Related fortunes
PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
Fortune #006
SalesThe Seller
Sell before you build.
“A signed contract is the cheapest product validation in the world.”
Fortune #007
Customer DiscoveryThe Seller
Talk to ten before building one.
“Ten honest conversations will reshape your idea more than ten weeks of coding.”
Fortune #012
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