Sunday, May 24, 2026·PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
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Why this matters
Pricing too low attracts the most demanding customers with the least budget. Pricing communicates positioning, seriousness, and the kind of buyer you want to attract.
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Try this today
Triple your current price in a private mockup and notice which customers you would lose, and which you would prefer.
Founder question
Who do you want as a customer, and does your price reflect that?
PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
Related fortunes
Customer DiscoveryThe Seller
Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
Fortune #003
SalesThe Seller
Sell before you build.
“A signed contract is the cheapest product validation in the world.”
Fortune #007
Customer DiscoveryThe Seller
Talk to ten before building one.
“Ten honest conversations will reshape your idea more than ten weeks of coding.”
Fortune #012
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