Sunday, May 24, 2026·SalesThe Seller
Sell before you build.
“A signed contract is the cheapest product validation in the world.”
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Why this matters
Building is the most expensive way to learn. Selling forces you to confront objections, pricing, urgency, and decision-making before you burn months of work.
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Try this today
Write a one-page offer and send it to three people who fit your target customer profile.
Founder question
What is the smallest commitment you could ask a real customer for this week?
SalesThe Seller
Sell before you build.
“A signed contract is the cheapest product validation in the world.”
Related fortunes
Customer DiscoveryThe Seller
Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
Fortune #003
PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
Fortune #006
Customer DiscoveryThe Seller
Talk to ten before building one.
“Ten honest conversations will reshape your idea more than ten weeks of coding.”
Fortune #012
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