Sunday, May 24, 2026·Customer DiscoveryThe Seller
Talk to ten before building one.
“Ten honest conversations will reshape your idea more than ten weeks of coding.”
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Why this matters
Customer conversations expose assumptions you cannot see. They reveal language, alternatives, and triggers you will use in every page, ad, and pitch later.
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Try this today
Schedule three 20-minute calls with potential customers this week.
Founder question
When did you last hear a customer describe their problem in their own words?
Customer DiscoveryThe Seller
Talk to ten before building one.
“Ten honest conversations will reshape your idea more than ten weeks of coding.”
Related fortunes
Customer DiscoveryThe Seller
Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
Fortune #003
PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
Fortune #006
SalesThe Seller
Sell before you build.
“A signed contract is the cheapest product validation in the world.”
Fortune #007
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