Sunday, May 24, 2026·GrowthThe Craftsman
Saying no is a growth strategy.
“Every yes to the wrong customer slows the right ones down.”
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Why this matters
Misaligned customers warp roadmaps, support load, and team morale. Disciplined founders defend the ideal customer profile even when revenue is tight.
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Try this today
Identify one current customer who is pulling you away from your ideal profile.
Founder question
Who would you politely fire if you could?
GrowthThe Craftsman
Saying no is a growth strategy.
“Every yes to the wrong customer slows the right ones down.”
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