Sunday, May 24, 2026·SalesThe Seller
Talk like your customer.
“Your landing page should sound like a transcript, not a brochure.”
Ad space · 728 × 90
Why this matters
Customers convert when they recognize their own words. Internal jargon, industry buzzwords, and clever taglines almost always reduce clarity.
Ad space · 300 × 250
Try this today
Copy three exact sentences from customer interviews into your homepage headline draft.
Founder question
If a customer read your site out loud, which sentence would feel like yours, not theirs?
SalesThe Seller
Talk like your customer.
“Your landing page should sound like a transcript, not a brochure.”
Related fortunes
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Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
Fortune #003
PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
Fortune #006
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Sell before you build.
“A signed contract is the cheapest product validation in the world.”
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