Sunday, May 24, 2026·SalesThe Seller
Your competitor is inertia.
“Most customers are not choosing between you and a rival. They are choosing between you and doing nothing.”
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Why this matters
The biggest competitor is the status quo. Customers stay with broken processes because change feels expensive, risky, or unclear. Your messaging must beat inertia first.
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Try this today
List the three reasons a perfect customer might still do nothing this month.
Founder question
Why is the status quo more comfortable than your solution?
SalesThe Seller
Your competitor is inertia.
“Most customers are not choosing between you and a rival. They are choosing between you and doing nothing.”
Related fortunes
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Do not ask if people like your idea.
“Ask what they did last time the problem occurred.”
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PricingThe Seller
Price is a message, not a number.
“What you charge tells customers who you are for.”
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Sell before you build.
“A signed contract is the cheapest product validation in the world.”
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